14-Day Evaluation Stage Capture Sprint™

Turn Competitor Comparison Traffic Into Pipeline — In 90 Days

High-ACV B2B SaaS companies don’t lose deals because they lack features. They lose them at the evaluation stage.

When buyers search “[Competitor] vs [Your Brand]”, “[Competitor] alternatives”, or “Best [Category] software” — they are already shortlisting. If third-party sites control that narrative, you are outsourcing your most valuable sales conversations to G2 pages, affiliate blogs, and comparison marketplaces.

The Evaluation Stage Capture Sprint™ fixes that. In 14 days, we build a revenue-engineered evaluation page designed to capture bottom-funnel search, control positioning, and generate sales-qualified inbound within 90 days.

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Who This Is For

This sprint is built specifically for:

  • B2B SaaS companies with £10k+ ACV
  • Demo-led or sales-assisted motions
  • Established competitive categories
  • Clear product differentiation
  • Evidence of competitors ranking for comparison queries

If your buyers research before booking a demo, this applies to you.

The Real Problem

Most SaaS teams treat comparison pages like content. They publish:

  • Thin “vs” pages
  • Defensive positioning
  • Generic feature tables
  • SEO-first, revenue-second copy

And then wonder why rankings stall, traffic is low, sales ignores the asset, and pipeline impact is unclear.

This isn’t a content problem. It’s an evaluation-stage positioning problem.

The Outcome

By the end of the sprint, you will have:

  • A strategically selected high-intent query opportunity
  • A revenue-structured evaluation page live in your CMS
  • Conversion-first architecture aligned to sales
  • Structured schema for AI / LLM retrieval visibility
  • An internal sales enablement pack
  • A clear measurement plan tied to pipeline

Designed to influence revenue within 90 days.

What Happens in 14 Days

1

Bottom-Funnel Opportunity Map™

We identify the single highest-leverage comparison or alternatives query in your category.

  • Category-wide opportunity audit
  • Competitor ranking capture analysis
  • Revenue potential scoring
  • Selection rationale

We don’t guess. We choose the page most likely to move pipeline.

2

Evaluation Narrative Blueprint™

Before we write anything, we engineer positioning.

  • Differentiation framing
  • Objection stacking
  • Status-enhancing positioning
  • Comparison matrix logic
  • Sales-message alignment

This ensures the page strengthens your category position — not weakens it.

3

Conversion Architecture Framework™

This is not an SEO blog post. We structure the page for:

  • Strategic CTA sequencing
  • Proof placement
  • Decision-stage friction removal
  • LLM-friendly formatting
  • Structured schema deployment

Built for influence, not traffic vanity.

4

Sales Enablement Pack

Most comparison pages fail because sales doesn’t use them. You’ll receive:

  • Internal positioning walkthrough
  • Talk-track integration guidance
  • Objection-handling framing
  • Snippet copy for outbound / follow-up

The page becomes part of your sales system.

5

Revenue Impact Review (30 Days Post-Publish)

We review:

  • Ranking movement
  • Early performance indicators
  • Assisted conversion signals
  • Expansion opportunities

You leave with a clear next move — not a PDF report.

Certainty Mechanism

If there is no measurable ranking movement within 60 days, we optimise the page at no additional cost.

This is a revenue asset, not a one-off deliverable.

Investment

£3,750

Includes:

  • Full strategy
  • Copy
  • Architecture
  • Schema guidance
  • CMS-ready formatting
  • Sales enablement
  • 30-day review
  • Performance safeguard

Optional: 50% upfront, 50% on publish.

Start With an Audit (Recommended)

If you’re unsure where the opportunity sits, begin with:

Bottom-Funnel Capture Audit — £750

Includes:

  • Competitive search landscape analysis
  • Top 3 highest-leverage page opportunities
  • Revenue potential model
  • Clear recommendation on whether to proceed

If you move forward with the sprint, the audit fee is credited. This ensures we build the right asset.

What Happens After the Sprint

For companies that want to fully own evaluation-stage search:

Category Domination Program (3–6 Months)

We expand into:

  • Comparison cluster strategy
  • Alternatives hub
  • Schema network
  • Structured internal linking
  • Quarterly revenue reviews

Move from “one page” to narrative control across your category.

Why This Works

Evaluation-stage traffic converts disproportionately. These searchers:

  • Have budget
  • Have urgency
  • Are comparing vendors
  • Are close to booking demos

Capturing even modest traffic volume can produce meaningful pipeline impact in high-ACV SaaS. This sprint focuses only on that leverage point.

No top-of-funnel fluff. No vanity traffic. No generic SEO strategy. Just bottom-funnel revenue engineering.

Next Step

If you believe competitor comparison traffic is influencing your deals, book a call to explore the Bottom-Funnel Capture Audit.

We’ll determine:

  • Whether meaningful opportunity exists
  • What page should be built first
  • Whether the sprint makes economic sense

If it doesn’t — I’ll tell you.

Book a call